Updated: 7 July 2025 for Release v215
Creating a Referral URL or Redirect
To create a Referral Go To Website > Redirects > Add.
Here you can enter an alias and a target.
- Type = Select whether the Redirect should be a Short URL or a Permanently Moved
- Source* (required) = The short URL you can communicate will be the address of the website followed by this alias. In the example above it is "podcast".
- Target* (required) = The target is the purpose of the referral. This is the long URL, following the domain, for example: ”nieuws/728/Nieuwe_podcastserie/”.
Improved URL structure for better SEO
By popular demand, we have updated your website’s URL structure - adding control over multilingual slugs, while preserving automated redirects to protect SEO value. Thanks to our community (and a final check by Mondo Marketing) for the input.
Why this matters to you:
- Boost your SEO and tracking: Cleaner, more meaningful URLs help search engines and analytics tools better understand and rank your content.
- Enhance Visitor experience: URLs will be easier to read and share, making you site more user friendly.
- Gain more control: You will have more control over the exact naming of different sections of your URLs with new prefixes and slugs, tailoring them exactly how you want.
What you can do now:
Create short URL’s (slugs)
Every Production, Course, Theme, Theme group and People page now comes with a (multilingual) slug field:
Slugs are now used as part of the main URL for each page, followed by a four-digit identifier.
This identifier appears at the end of the URL, making links cleaners and easier to read. Previously, codes were used earlier in the URL.
The following items now fully support slugs:
- Production
- Course
- Theme
- Theme group
- People page
- Genre/Tag
Existing URLs will automatically redirect to the new ones, so there is no risk of broken links.
Create new URL prefixes
We have added the possibility to create customer URL structures for different content sections by adjusting the URL prefix. This feature supports multilingual sites, making it easier to tailor URLs to each language version of your site.
Examples:
- Your calendar might be called /whats-on, your productions can use a different URL like /event/event-title
- Your /courses overview can be renamed to /workshops while each course can use the url /workshop/workshop-title
- /themes can become /festivals
The following sections now fully support these new prefixes:
- Course detail pages
- Courses overview
- People detail pages
- Production detail pages
- Productions overview
- Theme group pages
- Theme pages
As we roll out for Release 215, all your current URL structures will be kept in tact.
Since changing URL prefixes on an active website can impact SEO results, we recommend carefully considering any changes. Any changes should be considered with care. If you do want to update a URL Prefix, please contact our Customer Success to assist with this change.
We are currently working on a solid redirect feature that keeps track of all URL prefix changes and can recognise older versions and properly redirect. This feature is not yet released, so we advice to not think about changing any URL prefix before we release the new redirect service.
Difference between old and new URL structure
- Old URL: /course/302/fiber-arts-o-ages-6-8
- New URL: /workshop/fiber-arts-for kids-nhsd
What has changed?
- The first section has a new URL prefix named “workshop” for clarity
- The unique course ID (302) is removed from the middle for cleaner URLs
- The workshop title in updated and simplified via the slug
- The SEO redirect code is now at the end for better readability
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